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Social Media Marketing (SMM) is a form of internet marketing that uses the advantages of social networking sites as a tool to promote websites, thereby increasing the traffic to them and learning from the direct reactions of users.
SMM is based on the organic search theory, which essentially means that the location on search engines of the site is increased when the website or its related social network page is more successful, that is, the first few results are seen. The main objective of SMM is to improve contact, awareness of the brand, and attract more consumers (potential).
This method of SMM is called Social Customer Relation Management (Social CRM), which can also lead to increased trust and return on investment (ROI), of course, if the customers are happy with the content, the client relationship and the service given.